Where the magic happens

Approximately 185km northeast of Tokyo, in the Fukushima Prefecture, is the historic city of Shirakawa. Here, at the foot of the volcanic Nasu Mountains you’ll find Japan’s oldest public park, over 100 restaurants specializing in Shirakawa Ramen, and a city that has quietly become synonymous with cutting-edge audio technology.

Shirakawa Audio Works has been Denon’s manufacturing home since 1983. This vast facility employs around 200 people, a mix of local talent and audiophiles from around Japan, all driven by a collective passion for better audio technology. Many come straight from school, while some have been there since it was established almost 40 years ago.

Shirakawa Audio Works

Fukushima Prefecture
Japan

Dedicated to the cause

Throughout Japan, traditional practices fuse seamlessly with technologies designed for the future, and the same is true in Shirakawa. While one engineer might test the latest nanofiber composites, another will handwind a DL-103 phono cartridge the same way it was wound over 50 years ago.

An Audio Works apprentice will spend years learning from Denon engineers before the torch is eventually passed on to them. In this way, Shirakawa Audio Works feels less like a factory and more like a workshop or laboratory; its employees a combination of artisans and scientists.

The Japanese philosophy of Kaizen is based on the belief that continuous, incremental improvement adds up to substantial change over time. With that in mind, the Audio Works team invests heavily in planning and research so that when a product is released, it performs perfectly and lasts. Much like the Shirakawa Audio Works family.

Exacting standards

It is with a combination of scientific precision and artisanal craftsmanship that Denon ensures its high-end products are built and tested to the most exacting standards. It could be argued that the high-end audio equipment built in Shirakawa is more rigorously tested than any other consumer electronics.

Denon’s QC procedures border on fanatical, ensuring every piece is resistant to heat, cold, vibration, submersion, and any other potential mishaps. Even packaging is repeatedly dropped from a height and exposed to extreme temperatures.

Resiliently built

Denon’s products can survive whatever life throws at them, and that is perhaps a reflection of the engineers themselves. In 2011, Shirawaka was devastated by the Tōhoku earthquake, the most powerful ever recorded in Japan.

Audio Works was badly affected by the disaster but only four months later the facility was reopened, and the team – now in hardhats – were back at work. To this day, cracks caused by the earthquake run along the walls, floors and ceilings, a permanent reminder of the resilience and fortitude of the Denon family.

Discover Denon products built at Shirakawa

Denon Home Sound Bar 550

Price match

If you find the same item at a lower price at a qualifying online retailer or at a local retail competitor’s store we will refund the difference.

U.S. Price Match Terms and Conditions

For a limited time, Denon is offering a price match on qualifying Denon products (“Price Match”), subject to terms and conditions.

To qualify for the Price Match:

The Denon product must be new and identical (i.e. same brand, including model number and color), in-stock, and available for delivery at the time of purchase.
Denon will price match the following on-line retailers for U.S. sales of Denon product that is shipped from and sold by an authorized online retailer, excluding third party sellers on those sites, and subject to the terms, conditions, and exclusions referenced herein.
One Price Match permissible per identical item, per customer, at the current pre-tax price is available.

Exclusions apply, including but not limited to:

Products do not qualify if offered as part of a give-away, sweepstakes, with special terms or as part of special considerations, or as part of a bundle. Clearance, refurbished and open-box items are also excluded. Out-of-stock items, mail-in offers, coupons, pre-order items, items that require a subscription service, in-store specials, gift card offers or items included in a gift card, flash sales, items related to Point of Sale Activation cards, membership programs, video game discounts, and daily deals are excluded. Products sold by Marketplace vendors are excluded.
Items for sale the Friday before Thanksgiving through the Monday after Thanksgiving are excluded from Price Match.
Products shipped from or sold by third party sellers on websites are excluded.

To validate your requested Price Match:

Find a qualifying lower price product at an authorized online retailer and call at 1-800-497-8921 or contact Denon and direct the Customer Service Agent to the website with the lower price.
For qualifying Price Match products, Denon Customer Service will verify the current price and availability. If eligible, Denon Customer Service Agent can assist you in completing the sale at Denon’s online store with the matched price.
Disclaimer: Denon reserves the right to restrict or exclude items that have been subject to fraud, tampering, editing, misrepresentation, or based upon price errors. No warranty or guarantee is made that a user will receive the lowest available price for products available through Denon’s site. All rights reserved.

Effective Date: 1/15/2022

Authorized online retailer:

ABC Appliance / Hawthorne , Audio Advice , Audio Advisor / Kraft Street Audio , AudioLab , Crutchfield , Electronics Express , Gramophone , Huppins / One Call , Huppins / One Call , IQ HE / Capital Sales

$649.00

Smart Sound Bar with Dolby Atmos and HEOS® Built-in

Black

Learn More

AVR-X6700H

Price match

If you find the same item at a lower price at a qualifying online retailer or at a local retail competitor’s store we will refund the difference.

U.S. Price Match Terms and Conditions

For a limited time, Denon is offering a price match on qualifying Denon products (“Price Match”), subject to terms and conditions.

To qualify for the Price Match:

The Denon product must be new and identical (i.e. same brand, including model number and color), in-stock, and available for delivery at the time of purchase.
Denon will price match the following on-line retailers for U.S. sales of Denon product that is shipped from and sold by an authorized online retailer, excluding third party sellers on those sites, and subject to the terms, conditions, and exclusions referenced herein.
One Price Match permissible per identical item, per customer, at the current pre-tax price is available.

Exclusions apply, including but not limited to:

Products do not qualify if offered as part of a give-away, sweepstakes, with special terms or as part of special considerations, or as part of a bundle. Clearance, refurbished and open-box items are also excluded. Out-of-stock items, mail-in offers, coupons, pre-order items, items that require a subscription service, in-store specials, gift card offers or items included in a gift card, flash sales, items related to Point of Sale Activation cards, membership programs, video game discounts, and daily deals are excluded. Products sold by Marketplace vendors are excluded.
Items for sale the Friday before Thanksgiving through the Monday after Thanksgiving are excluded from Price Match.
Products shipped from or sold by third party sellers on websites are excluded.

To validate your requested Price Match:

Find a qualifying lower price product at an authorized online retailer and call at 1-800-497-8921 or contact Denon and direct the Customer Service Agent to the website with the lower price.
For qualifying Price Match products, Denon Customer Service will verify the current price and availability. If eligible, Denon Customer Service Agent can assist you in completing the sale at Denon’s online store with the matched price.
Disclaimer: Denon reserves the right to restrict or exclude items that have been subject to fraud, tampering, editing, misrepresentation, or based upon price errors. No warranty or guarantee is made that a user will receive the lowest available price for products available through Denon’s site. All rights reserved.

Effective Date: 1/15/2022

Authorized online retailer:

$2,999.00

11.2 Ch. 140W 8K AV Receiver with HEOS® Built-in

Black

Learn More

DP-29F

Price match

If you find the same item at a lower price at a qualifying online retailer or at a local retail competitor’s store we will refund the difference.

U.S. Price Match Terms and Conditions

For a limited time, Denon is offering a price match on qualifying Denon products (“Price Match”), subject to terms and conditions.

To qualify for the Price Match:

The Denon product must be new and identical (i.e. same brand, including model number and color), in-stock, and available for delivery at the time of purchase.
Denon will price match the following on-line retailers for U.S. sales of Denon product that is shipped from and sold by an authorized online retailer, excluding third party sellers on those sites, and subject to the terms, conditions, and exclusions referenced herein.
One Price Match permissible per identical item, per customer, at the current pre-tax price is available.

Exclusions apply, including but not limited to:

Products do not qualify if offered as part of a give-away, sweepstakes, with special terms or as part of special considerations, or as part of a bundle. Clearance, refurbished and open-box items are also excluded. Out-of-stock items, mail-in offers, coupons, pre-order items, items that require a subscription service, in-store specials, gift card offers or items included in a gift card, flash sales, items related to Point of Sale Activation cards, membership programs, video game discounts, and daily deals are excluded. Products sold by Marketplace vendors are excluded.
Items for sale the Friday before Thanksgiving through the Monday after Thanksgiving are excluded from Price Match.
Products shipped from or sold by third party sellers on websites are excluded.

To validate your requested Price Match:

Find a qualifying lower price product at an authorized online retailer and call at 1-800-497-8921 or contact Denon and direct the Customer Service Agent to the website with the lower price.
For qualifying Price Match products, Denon Customer Service will verify the current price and availability. If eligible, Denon Customer Service Agent can assist you in completing the sale at Denon’s online store with the matched price.
Disclaimer: Denon reserves the right to restrict or exclude items that have been subject to fraud, tampering, editing, misrepresentation, or based upon price errors. No warranty or guarantee is made that a user will receive the lowest available price for products available through Denon’s site. All rights reserved.

Effective Date: 1/15/2022

Authorized online retailer:

$199.00

Belt-driven analog Turntable

Black

Learn More

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Shirakawa Audio Works

Where the magic happens

Shirakawa Audio Works

Dedicated to the cause

Exacting standards

Resiliently built

Discover Denon products built at Shirakawa

Price match

Price match

U.S. Price Match Terms and Conditions

To qualify for the Price Match:

Exclusions apply, including but not limited to:

To validate your requested Price Match:

Authorized online retailer:

Price match

Price match

U.S. Price Match Terms and Conditions

To qualify for the Price Match:

Exclusions apply, including but not limited to:

To validate your requested Price Match:

Authorized online retailer:

Price match

Price match

U.S. Price Match Terms and Conditions

To qualify for the Price Match:

Exclusions apply, including but not limited to:

To validate your requested Price Match:

Authorized online retailer: